Years of Experience
From humble beginnings to an export-focused enterprise, Ashraf & Sons has honed its craft with management over nearly 38 years of experience working in top tear textile organizations are now blending hands-on expertise with modern automation. A strategic alliance with a U.S. hospitality partner underpins our ambition to reach an annual export milestone of USD 30 million.
• 38 years in senior management across textile manufacturing, quality control, and international trade
• Proven track record of plant expansions, technology upgrades, and reliable delivery
• Factory footprint: Ground + 3 floors, each 90,000 sq ft (360,000 sq ft total)
• High-speed looms, automated finishing lines, and dedicated R&D labs
• 95 % of output shipped to the U.S.A & 5 % to Europe
• Consistent 20 % year-over-year export growth
By 2035, we will integrate full in-house processing—spinning → airjet loom weaving → finishing → packaging—ensuring end-to-end control from raw yarn to exported fabric.
• Heritage of Craft: Decades of textile know-how, refined by generations
• Innovative Drive: Constant investment in cutting-edge machinery
• Customer Commitment: Tailored solutions delivered on schedule
• Integrity & Transparency: Ethical practices throughout our supply chain
We specialize in a curated selection of home-living essentials, each crafted to marry comfort with style:
Stock.
Team Members
Happy Clients.
Satisfaction Guaranteed.
In a landmark move to support future growth, Ashraf & Sons has secured 250 acres within the Nooriabad Industrial Duty-Free Zone—one of Pakistan’s premier export hubs:
• Direct access to the M-9 Motorway and Port Qasim corridor for fast maritime exports
• Duty-free status enabling zero-tariff import of machinery and raw materials
• Phase 1 (2025 2027):Construction of Ground + 3 (360,000) sq ft. manufacturing pavilions and centralized utilities
• Phase 2 (2028–2030): Expansion to include R&D center, employee training campus,and green buffer zones
• Customizable plot layouts for future automation lines and renewable energy fields
• Onsite customs clearance, bonded warehousing, and plug-and-play infrastructure
• Position Ashraf & Sons as a fully integrated textile campus—combining production, energy generation, logistics, and R&D
• Create an ecosystem that fosters collaboration with international partners, universities, and government agencies
o Sheer, semi-opaque, and blackout options.
o Custom lengths, one-off prints, and embellishments.
o High-loft fillings for all-season warmth.
o Precisely tailored covers in coordinated palettes.
o Secure closures (zippers, envelopes, buttons).
o Mix-and-match designs for cohesive bedding sets.
o Multiple thread counts—from everyday softness to luxury feel.
o Fitted-sheet lines engineered for perfect corner fit.
Ashraf’s 38-year journey in Pakistan’s textile industry reads like a masterclass in innovation and resilience. From his first day on the factory floor in January 1988 to steering cutting-edge production lines today, his leadership has been defined by creativity, grit, and a relentless drive for excellence.
At Home Furnisnings Limited (EPZ), Ashraf transformed a traditional workshop into a finely tuned export engine. He built multi-layered quality loops and batch-tracking systems that cut defects by double digits, all while nurturing the next generation of floor supervisors. “In the year 2003, When Anti-dumping duty was imposed in Pakistan at 17% White it was 0% in the case of exports from Banglasdesh, I frequently traveled to Bangladesh and rented a company in the Comilla exports processing zone Bangladesh to start from there.” i also installed Ten barudan Embroidery Machine Japense Brand and also installed Automatic Duvet Cover Plant from Texpa Germany.
As COO of Lucky Tex Pakistan, he wove together digital cutting technologies with hands-on operator cross-training. This blend of tech and talent lifted fabric utilization byover 12% and set new benchmarks for on-time delivery.
At Gul Ahmed Textile Mills, Ashraf introduced real-time performance dashboards and reimagined maintenance schedules. The result? Machine downtime plummeted by one-fifth, and teams rallied around transparent, data-driven goals.
Leading operations at Aziz Sons, he embedded lean-manufacturing principles from greige to finishing. By fostering a culture of continuous improvement, he slashed lead times by nearly a fifth and empowered frontline staff to own their workflows.
As COO of Mount Fuji Textile, Ashraf championed water-recovery systems and green finishing lines, earning ISO 14001 certification. His eco-efforts not only shrank the company’s environmental footprint but also unlocked cost savings that funded further innovation.
At Aziz Tabba Foundation (Y.B. Group), he merged commercial savvy with social responsibility—scaling vocational training programs alongside core operations and ensuring every pound of profit fueled community uplift.
As Chief Operating Officer at Supertouch Pvt. Ltd. from October 2023 to December 2024, Mr. Ashraf was tasked with scaling export volumes from 1.5 containers per month. Within his first month, he surpassed the assigned target of 4 containers, driving exports to over 8 containers monthly.
To power our growth sustainably, Ashraf & Sons is deploying two 50 MW systems—wind and solar—phased through 2026:
•17 turbines x 3 MW each sited on the high-wind ridges around Nooriabad
•Integrated SCADA controls for real-time monitoring and predictive maintenance
•Annual generation -180 CWh
o 3 MW (10.8 GWh) dedicated to our factory’s operations
o 97 MW (169.2 GWh) exported to WAPDA Nooriabad
• Single-axis tracking panels across 200 acres to capture maximum daylight
• Grid-tie inverters for smooth output; optional storage interface for peak shaving
• Annual production -100 GWh, cutting >70,000 tons CO2 emissions
•Energy Self-Reliance: In-house 3 MW supply covers factory needs; surplus supports the local grid.
•Cost Certainty: Long-term PPAs lock in below-market tariffs.
•ESC Leadership: Enhances our green credentials for global partners.
•Q2 2025: Complete site surveys, secure permits, award equipment contracts
•Q4 2025: Lay foundations, install turbines and solar racking
•Q1-Q2 2026: Connect modules, commission systems, synchronize with grid
This infrastructure not only powers our operations but also reinforces Ashraf & Sons’ commitment to a cleaner, more resilient energy future—both for us and for Nooriabad.
At Ashraf & Sons, our commitment to excellence drives us to continually enhance both capacity and capability. In partnership with leading Canadian and German equipment manufacturers, we’re rolling out a suite of highly automated production lines—set to be fully operational by July 2026. This strategic investment will elevate output consistency, reduce lead times, and maintain our reputation for premium quality.
Two end-to-end systems that handle everything from unwinding and inspection to automated cutting—ensuring precision nesting and minimal material waste.
Each line integrates programmable stitching stations with inline inspection cameras to guarantee perfect seams and color consistency across every set.
High-speed looms coupled with digital pattern programmers will deliver flat and fitted sheets in a spectrum of thread counts, all with sub-1% tolerance on dimensions.
Specialized machinery for elastic edge application and corner reinforcement, streamlining what was once a multi-step manual process.
Automated folding, edge-stitching, and label-attachment stations designed for swift changeovers between sizes and fabric weights.
Integrated steam-press tunnels, robotic folding arms, and intelligent packaging robots will handle up to 500 units per hour—uniformly folded, wrapped, and pallet-ready.
Finalize procurement of all weaving, processing, and packaging equipment; begin reconfiguration of the Nooriabad facility.
Install and commission Canadian cutting looms and German stitching platforms, alongside initial dyeing/printing cells.
Roll out comprehensive staff training on the new MES interfaces, maintenance protocols, and safety standards.
By July 2026: Have all six specialized production lines and four packaging cells fully operational, on track for our July 1, 2026 home-textile launch.
•Key Ports: Los Angeles • New York & New Jersey •Savannah
•Product Offering:
o Tailored jacquard linensand hotel-grade embroidery
o NFPA-compliant flame-retardant finishes
•Service Model:
o Flexible MOQs for seasonal collections and reorders
o Dedicated U.S.-based account teams
o Just-in-time delivery and on-site linen-care training
•Sustainability Initiatives:
o Carbon-neutral logistics plans
o Take-back recycling programs aligned with top hotel chains
•Target Regions: Frankfurt • Milan • Paris • Barcelona
•Design & Compliance:
o REACH-certified fabrics with EU flame-retardant treatments
o OEKO-Tex® Standard 100 materials
•Collaborative Process:
o Mood boards -> Prototypes -> Final samples
o Multi-stage on-site and third-party audits for traceability
•Green Co-Branding:
o Highlighting our wind- & solar-powered manufacturing footprint
•Principle: Only top-tier brands—no compromises on quality or efficiency
•Key Partners:
o TEXPA GmbH (Germany) Automated Plant OR
o Automatex Inc. (Canada) Automated Plant OR Total 14 Automated Lines
o Specialists from Japan, Korea, Australia, New Zealand, USA & China
• Outcome: Consistent, high-quality output that meets the exacting standards of luxury hospitality clients.
Our campus houses a fully integrated workflow, where automated systems work hand-in-hand with skilled operators to ensure consistency and speed:
o Multi-stage checks: visual inspections, dimensional audits, and lab testing.
o Batch tracking from raw yarn through final dispatch.
o On-site wind turbine and solar array generating up to 3 MW of clean energy.
o Waste-minimizing workflows and water-saving finishing processes.
o Full Control: End-to-end production under one roof.
o Proven Expertise: Decades of textile excellence.
o Flexibility: From bespoke runs to large-scale orders.
o Reliability: Transparent communication and on-time delivery.
